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Marketing Communications—Yes, You Can Do It!
From the STC 2002 Region 7 Conference Hosted by STC Canada West Coast: This session is aimed at helping you take your technical communication abilities and use them to create better marketing communications. You’ve already developed audience analysis skills; now use them in a different way, with perhaps different audiences, to develop marcomm content. You use the classic questions of Who, What, When, Where, and How to help you take your techcomm copy and transform it into marcomm copy that, to put it simply, sells. Thea Teich, Teich Technical and Marketing Communications, Cincinnati, Ohio Page 1 of 1 pages |
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