Resource Library

Presentation: Online Influence: What Blogs Mean to Your Business

Traditional business marketing and technical communication is changing. More ads, catchier slogans, louder television commercials, brighter colors… it’s all been done. Stop talking at consumers and start talking with them. Begin a conversation with them that encourages them to talk to others about your business or product. That’s what buzz marketing with blogs is all about: getting a conversation going between business and consumer.

See the attached materials from the Nov ‘05 program meeting STC West Coast held in conjunction with the Vancouver HTCE. The speaker was Susannah Gardner, the co-founder and creative director of Hop Studios Internet Consultants, a Web design company specializing in custom Web solutions for content publishers. Susannah is also a freelance writer and author; her latest book is “Buzz Marketing With Blogs for Dummies”. She is the co-author of “Dreamweaver MX 2004 for Dummies” and “Teach Yourself Visually: Dreamweaver MX 2004” - both from Wiley Publishing. She just completed “BitTorrent for Dummies,” available in October 2005.

Susannah’s weblog entry and presentation

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