Content Strategy is still a bit of cowboy country where typical deliverables are yet to be articulated, and best practices are yet to be agreed upon. On the other hand, content strategy seems to be everywhere, and underpins discussions of internet strategy, publishing strategy, social media strategy, and digital strategy, to name a few. The separation of content strategy from its hosts seems contrived and artificial. Can a practitioner deliver an effective content strategy without considering the user experience and digital strategy, or the marketing and business strategy, or a strategy to various content silos? This presentation explores the connections and intersections between the various functional areas and provides a framework for aspiring and practicing strategists.

About the Presenter

Rahel Anne Bailie. Integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. Aficionado of content structure and standards. Founder of Intentional Design (http://www.intentionaldesign.ca), STC Fellow (http://www.stc.org).

Questions?

About registration: programs (at) stcwestcoast.ca

When: Tuesday, April 17, 2012

Join us for a Networking opportunity from 6:30 and directly after the presentation.

Program time: 7:00 pm to 9:00 pm
Where: Downtown YWCA Fitness Building, 535 Hornby St., Vancouver, BC
Cost:

• STC Canada West Coast chapter members: $5 with proof of membership
• Non-members who are students in a technical writing program: $5 with student ID
• Non-Members: $20

Register using GiftTool at http://www.gifttool.com/registrar/ShowEventDetails?ID=47&EID=11717

Light refreshments will be served.