Online Faux Pas and Campaign Killers

What is social media? How do you use it? More important, how can you avoid making a fool of yourself with it?

This session features real-world case studies and entertaining stories about the seven deadly sins of marketing in the social web. Attendees will learn from the painful experience of others to avoid online marketing pitfalls and implement best practices when working with social media. By applying the wisdom gained from this session, attendees will fool-proof their online marketing campaigns and almost certainly avoid becoming the laughing stock of the web.

How to Register
Please register online at http://www.gifttool.com/registrar/ShowEventDetails?ID=47&EID=5201.

Tuesday, September 15, 2009

When?
September 15, 2009
6:30 to 7:00 pm: registration, networking, and light refreshments
7:00 to 8:30: presentation
8:30 to 9:00: networking

Where?
Downtown YWCA Fitness Building, 4th floor
535 Hornby St., Vancouver, BC

Cost

- STC Canada West Coast chapter members: FREE

- Non-members who are students in a technical writing program: $5

- Other non-members: $15 to pre-register online, or $20 at the door.

Light refreshments will be served, generously provided by Cyberscribe Solutions Inc.

About the Presenter
Darren Barefoot is the co-founder of Capulet Communications, a web marketing agency. He’s been cited as an expert on marketing and emerging technology in the Globe and Mail, Wall Street Journal, New York Times and sundry other news media outlets. He regularly speaks on marketing and social media, and is one of the creators of Northern Voice, Canada’s personal blogging and social media conference. He’s the co-author of a book on social media marketing entitled “Friends With Benefits” from No Starch Press, to be published in October, 2009.

Questions?

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