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Workshop: Going beyond “Know they user” - Developing and using personas and scenarios
Come spend the day with Dr. Ginny Redish, STC Fellow and internationally-recognized technical communicator and usability specialist. Ginny will lead a highly-interactive, hands-on workshop about personas and scenarios.
Personas and scenarios make your users and your users’ work come alive. They engage project teams in ways that traditional user profiles and task analysis don’t usually achieve. They make you - and the developers and other specialists you work with - think in new ways about your product’s users. And that can help you bring more value to your work.
About the workshop
With discussion and practical exercises, we’ll cover these topics:
Setting the context - usability and user-centered design
Gathering data for personas and scenarios
Turning data into personas
Turning users’ tasks into realistic scenarios
Using personas and scenarios as you design and write
Using personas and scenarios as you evaluate
Persuading others of the value of personas and scenarios
What to do when you can’t go out to collect data
Making personas and scenarios meaningful to developers and team members
About our workshop leader
Janice (Ginny) Redish is President of Redish & Associates, Inc. in Bethesda, Maryland, Ginny was the founder and first director of the Document Design Center at the American Institutes for Research in Washington, DC. Since 1992, Ginny has been an independent consultant focusing on usability of documents, software, and web sites. She works with many government agencies as well as with organizations like AARP and with private companies.
A Fellow of STC, Ginny is also a former member of the STC Board of Directors, and co-founder of the STC Usability and User Experience Community.
Ginny is sought after as a workshop leader; she is a dynamic instructor. Her workshops have received rave reviews from technical communicators in Canada, Europe, India, and the U. S.
Find out more about Ginny Redish at www.redish.net.
Please note: Lunch is included!
545 Hornby Stree, Vancouver, BC
$150 Canada West Coast Members
$175 Non members
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