Rahel Anne Bailie, Intentional Design Inc.

Business name:
Intentional Design Inc.

Address:

400-21 Water St., Vancouver, BC V6B 1A1

+1 (604) 837-0034

+1 (604) 837-0034

.(JavaScript must be enabled to view this email address)

http://www.intentionaldesign.ca

As the saying goes: content is king. IDI knows that, as a client, you are focused on business results and want your content assets to support your business goals. The philosophy of IDI is to improve the performance of communication products to put your content to work for you.

Service Offering
Intentional Design Inc (IDI) develops content strategies for organizations wanting to get the most from their corporate content assets. This includes:
- Content management consulting: business analysis (requirements gathering, ROI assessment, process re-engineering), content analysis (audit, modeling,
restructuring), and technology analysis (requirements summary, RFI/RFP, assistance with vendor selection)

- User experience: experience design, heuristic evaluation (site audit), documentation audits, usability assessments, information architecture, prototyping, usability testing, user interface design and interaction flows

- Content development: Developing content strategies that include one or more of the following: structured XML content (DITA, microformats, etc), integrating structured technical content for production efficiencies (for example, between techdocs, training and customer support), wiki-based documentation, for client creation of user, installation, and maintenance guides, online help, training material, knowledge bases, reference and quick reference guides, policies and procedures, API documentation, and web content.

30+ yrs of B2B, 20+ yrs content development, 10+ yrs user-centered design, 6+ yrs content management consulting

Core Competencies
Beginning my adventure in technical communication and developing over the years, I have considerable experience in producing marketing and technical communications, migrating to content management, usability and user experience, and now social media as part of integrated content strategies. My many years of business experience provide me with a solid understanding of various business models, and the need to strive for sound, efficient business processes.

- Development of progressive content strategies, with scalable methodologies to suit all complexity levels
- Strong analytical skills for requirements gathering and content assessments
- Extensive experience in technical, training, and marketing communications, structured content, blogging

At some time or another, I’ve used most industry-standard tools, including:
- Authoring: Word, structured FrameMaker, MadCap Flare, Adobe RoboHelp, AuthorIT, Just Systems XMetaL, MadCap Blaze
- Requirements and wireframing: Visio, Axure, PowerPoint
- Graphics and screens: MadCap Capture, Adobe Captivate